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Watch the short introduction, then register for the 1,000 Founding Voices Zoom call.
Registration is via Neuro Frontiers’ Zenler page.
A synchronised movement of movements
What would happen if all climate emergency-related organisations and enlightened individuals around the world reclaimed one day weekly for rest, reconnection, and/or restoration of themselves, and of the natural world?
What if this gentle activism could ripple out to include everyone? What would happen if this break from the fast, inflated pace of modern life was the same day each week? What if it was a Sunday?
Every Sunday, we would experience a globally synchronised positive pause from modern life. A chance to rest and restore ourselves, and the planet: a gentle but powerful turning point for people to practise the sustainable lifestyles and systems our planet needs.
It would also send a powerful message for a turning point for change at all levels, from lifestyles to systems.
Reclaiming a regular day of rest would invite:
- A regular focal day for all climate and nature-related organisations.
- People enjoying looking after themselves and the planet.
- Time with family, friends and community.
- Nature-first decision making.
- Understanding of solutions.
- Practise the lives we need to live.
With positive outcomes including:
- Collective positive impact.
- A loud signal of desire for new ways of living.
- Hope for the future.
- A cultural shift: a turning point.
- Health benefits from time in Nature.
- Nature restoration, hearing the birdsong, breathing cleaner air, and more.
- Breaking the negative habits of modern life.
- Disrupting the economy and digital algorithms.
- 14.3% less greenhouse gases. By compounding positive activities on one day out of seven, this could see an incredible 14.3% reduction in greenhouse gases, along with mitigating harms to biodiversity.
Note: 14.3% represents one day out of seven, used here to illustrate the potential scale of a globally synchronised weekly pause.
So, the aim of this movement of movements is to deliver this simple solution: a chance to joyously practise new systems and ways of living, while also signalling a global desire for governments and businesses to create positive societal change.
What would Sundays be like?
In a nutshell: enjoyable!
Sunday would become a day of, at the very least, resting ourselves, and ideally doing our best to avoid any Nature-destroying activities.
For those who are able, there is also an invitation to connect with others, to connect with Nature, and ideally carry out actions related to the restoration of ourselves and of the natural world.
Climate and nature organisations may highlight their work and encourage people to join them and take part in their endeavours.
Sundays would also connect people beyond borders: Oscar Pernefeldt, the famed designer, has given permission for anyone joining this initiative to fly, or pop a picture in their window, the Earth Flag.
A shared weekly signal
A visible, peaceful and joyful way to show that people around the world want to live differently.
A middle way
When we consider the enormity of what needs to change to avert the worst scenarios of climate change and biodiversity collapse, it is easy to feel like a lonely drop in the ocean, and to wonder whether our contributions are going unnoticed or can make a big enough difference.
Bringing this concept to the world is a middle way, to both highlight and practise the life we need, without the overwhelm, without the loneliness, and without the feelings of powerlessness.
It is a way to try out the new era we need, in a way which brings hope and connection, and makes a noticeable difference.
We need your help
We are few in number, but have big ambitions; and we are now seeking to bring together the first of 1,000 Founding Voices from across the world to help shape and accelerate the movement.
First and foremost, this invitation is to you, because we greatly respect your work and vision.
However, to grow this umbrella-movement, we are also asking: who are the two most influential people you know in the climate and nature space? If you can, please invite them to join the Zoom call on 8 September by forwarding this invitation.
Join the Zoom call
The Zoom call is set for 8 September 2026. This is where the first 1,000 Founding Voices will hear more and help shape the next stage.
Registration is via Neuro Frontiers’ Zenler page.
A thousand miles, a thousand voices
During July, Gemma Herbertson is cycling 1,345 miles hand-delivering invitations to the first of the 1,000 Founding Voices.
She is doing her best to get to people on time. However, as this trip is by bike, timings may vary slightly.
Please see your email for information on when she is likely to get to you. Her time with most people will be really quick, as she has to continue on her journey.
If you have received an email about this, please use the link in that email to reply.
Your next steps
1,000 Founding Voices invitation delivery
You are here because you have most likely received an invitation to have an in-person 1,000 Founding Voices invitation delivery via Gemma’s bike tour in July 2026.
Check your email for the date and time when Gemma will be near you, and please use the link in your email to let us know if you are able to accept your invitation in-person. Please note most deliveries will be very quick, as she has many to deliver and many miles to cover.
Pass on the invitation
Who are the two most influential people you know with an interest in the nature and climate space?
Please invite them to this initiative so that they might attend the Zoom call in September. This is not a public event or launch event. It is for people who can really make a difference in shaping and activating this project.
Get in touch
If there is anything you feel you can do to support the project, or if you have anything you would like to share with us, please contact Gemma.
Zoom call
This call is set for 8 September 2026. You will find out more about the concept and how it will benefit your organisation and vision. We will also share and develop ideas of how, together, we might move this from concept to creation.
Like a murmuration of starlings, something remarkable happens when individual actions become synchronised.
The whole becomes far greater than the sum of its individual parts.
Story behind this movement
Gemma works in neuroscience and appreciates, first hand, the negative relationship of modern living on both Nature and our nervous systems.
In summer 2025, a little idea popped into Gemma’s head. That autumn, it was later shared at a five-day course in Devon where there was a fascinating mix of neuroscientists and ecologists.
The reception was incredible and so began a happy journey, sharing this idea with more and more people, and gradually moulding it into what it is becoming today.
As it has been shared with wonderful people around the globe, the questions, comments and suggestions have shaped its evolution. We are now at an exciting point where it is just about ready to come to life.
Who is Gemma Herbertson, Founder?
In her neuroscience work, Gemma is a researcher, entrepreneur, charity chair, and inventor of a drug-free seizure-first aid method. She is also an author of poetry.
For over twenty years, she has travelled far and wide around Europe by bike. In her youth, she sailed across the Pacific, until her trip was stopped by pirates.
She loves being a mother to her two children, and cares deeply about creating a sustainable world for them to live and thrive in.
Who is Henrik Dahle, Co-founder?
Henrik G Dahle is a British-Norwegian artist, writer, and entrepreneur, dedicated to growing Eutopia.
His latest book, thinking, and artworks can be found at
artofclimbingtrees.net
.
Co-creating Eutopia
Henrik brings an artistic, philosophical and entrepreneurial lens to the project, helping shape the wider vision for a movement rooted in restoration, imagination and practical cultural change.
Join the 1,000 Founding Voices Zoom call
On 8 September 2026, we will share more about the concept, explore how it can support your organisation and vision, and develop ideas for moving this from concept to creation.
This is not a public launch event. It is for people who are being invited to help shape and activate this project. Registration is via Neuro Frontiers’ Zenler page.
